What is Coaching?


Coaching is a one-on-one supportive partnership that develops your highest personal and professional potential. Coaching evolved from several other professions including counseling, career consulting, human potential training and organizational development. It synthesizes many disciplines including psychology, business, spirituality and finance. Essentially, coaching is a powerful alliance that advances the process of human learning, effectiveness and fulfillment. It is a process that equips you with the knowledge and skills you need to be effective and experience greater satisfation.

This personalized method of growth incorporates proven techniques for change with hands on application and thereby empowers you to live your best life. Coaching is to your life and business what a personal trainer is to your body. As such, coaching focuses you on taking action towards the realization of your goals and dreams.


The coach’s expertise is in facilitating the process of change, which requires a co-creative partnership between client and coach and a customized agenda. Because coaching is a holistic process, together we address issues of body, mind, and spirit, examining both external and internal influences on your life. The focus can be on any area of your life where you want to bridge the gap between where you are now and where you want to be.

Coaching is a form of consulting. Like a consultant, a coach helps you to:

  • Assess values
  • Set priorities
  • Make decisions
  • Design a plan of action
  • Solve problems
  • Reach goals
  • Build skills
  • Increase understanding

In addition, the coach continues supporting you to:

  • Implement the plan of action, working through the inevitable changes and obstacles
  • Maintain a healthy balance between your personal and professional life
  • Identify and take advantage of opportunities
  • Bring out your personal best, keeping focused on your needs, values and vision